Howard Zieff Quote
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On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, expressive faces.
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Per la campagna pubblicitaria del 1967 'Non devi essere ebreo per amare i Levy's' cercavamo gente normale e non modelli biondi perfettamente proporzionati. L'indiano lo vidi per strada, faceva l'ingegnere alla centrale di New York; il cinese lavorava in un ristorante vicino al mio ufficio di Midtown e il ragazzino era di Harlem. Tutti quanti avevano facce interessanti, fantastiche, espressive.
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